Saturday, August 30, 2008

Natural male enhancement

You have to love advertising that makes no specific claim. Head On! Apply directly to the forehead! It doesn't claim to do anything at all, but we all know what it's supposed to do. Perfect advertising. You can't say it doesn't do what it promises, because it promises nothing.

Not so for Ohio "businessman" Steve Warshak's product Enzyte. A few months ago he was found guilty of 93 counts of conspiracy, fraud and money laundering. A few days ago he was sentenced to 25 years in prison, and told to pay $93,000 in fines. His company, Berkeley Premium Nutraceuticals of Cincinnati, Ohio other defendants were ordered to forfeit more than $500 million. Why, you ask? Their non-specific claim was not non-specific enough:

Evidence in court showed that the product did nothing, testimonials were false, and worst of all, customers' credit cards were automatically billed for pills they never wanted or ordered. The paltry defense was to claim that the company expanded too rapidly to keep up with the demand for customer service. Kudos to Judge Arthur Spiegel, who found the evidence against Warshak and the rest of the defendants overwhelming and the defense "unconvincing." Let's hope more judges sit up and take notice of stiffer convictions and sentencing for white collar criminals.


1 comment:

Anonymous said...

Sit up and take notice! Stiffer sentencing! Ha!

I want to see an Enzyte/Head On mashup ad.