Friday, March 06, 2009

BlackBerry Storm - Bullet

At first glance I liked this advert because it's pretty and simple and its point is clear. Then I looked a little more closely and found a couple of things to complain about. Like the animation on the apple when the blackberry hits it. Did these animators never study physics? Wait, don't answer that. The other thing I don't like is the tagline. I get that it's a play on words, but is that really the message you want to be sending your customers? Nothing can touch it. Including you. So this phone will be just another weight in your pocket pulling your pants off you. It seems to me not much thought went in to this.



lingua franca said...

A sudden force applied to a small area of an object, especially a softer one, will produce just these effects. I don't see what's wrong with the physics I guess is what I am saying.

anycheese said...

My problem is that the apple gets hit from the left, but somehow the flesh and skin on the left side go out (like it exploded) instead of in (like it was shot with something). I feel like this is not what would happen if you shot an apple. But maybe it's me who should go study physics.